Equipment

Odyssey’s EXO lineup of putters takes on a futuristic wire-frame construction, but its main mission is one of the original ideas in modern putter design: making off-center hits rebound with on-center-like velocity. This idea of creating a more stable structure to reduce falloff in performance on impacts that occur farther away from the center is
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Every week, professional golfers walk miles and miles on the course as part of their jobs, and for many, the most-treasured piece of their golf gear is their shoes. Wearing comfortable golf shoes enhances performance and keeps their feet energized throughout a round. That’s why Skechers Performance GO Golf shoes are so popular among younger
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Bridgestone isn’t waiting for Tiger Woods to do something extraordinary to launch its first commemorative Tiger Woods Edition golf ball. Then again, with Woods the betting favorite heading into next week’s Masters, perhaps their timing is perfect. The company announced today the debut of a special edition Bridgestone Tiger Woods Edition ball that will be
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When the Ben Hogan Golf Equipment Company declared bankruptcy in January of 2017 and then later that year went to a direct-to-consumer model, many felt the company was merely trying to find a way to liquidate its assets and that we had seen the last from Hogan in terms of product introductions. Not so fast.
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The Callaway Sure Out wedge was introduced last year with simplicity in mind. It’s now extended that simplicity to more lofts, an effort undoubtedly to get even more golfers to reconsider how complicated they’ve made their short games. The Sure Out, which was designed with input from noted teacher Hank Haney, who’s focused most of
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Mallets, known for being stable and forgiving, have long been the putter of choice for golfers in need of help, while sleek blade putters have defined the best players. Then Jason Day won the 2015 PGA Championship and rose to No. 1 using a TaylorMade Spider Tour prototype. Suddenly, mallets were cool. Players using mallets
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Tommy Armour Golf, an equipment company with more than a century-old tradition and a somewhat frenetic last two decades, will reintroduce itself to the industry today with a new multimaterial driver featuring a unique titanium alloy face, a carbon composite crown and a commitment to fitting options all at a price point that’s $100-$200 less
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Game Golf Pro, the next generation of Game Golf’s round-tracking club sensor based game analysis tool, is better according to CEO John McGuire, because it’s smarter, more technologically robust, and sleeker than ever. That’s what two million rounds, users in 137 countries and 60 billion GPS data points can do for you, especially when you
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Titleist’s Vokey Design SM7 Raw wedges adds a new unfinished version to its line this week, and while “raw” wedges are by far the most popular among Titleist’s tour staff, the new SM7 Raw actually actually will be in the hands of average golfers before most tour players. The SM7 Raw, available through Vokey.com today,
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